Black Friday 2022: Key Creative Takeaways, Solutions for Rising Costs and Strong BFCM Campaigns to Be Inspired By

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Each year Black Friday approaches faster than the last, and the period synonymous with deals and Christmas gifting is by far still one of the biggest shopping periods of the year. And with the macroeconomic events of the last twelve months that affected consumer behaviour and spending, there was some level of uncertainty around which way it would go.