Market-shaping strategies: A conceptual framework for generating

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A Conceptual Model For Promotion On Digital Platforms

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The impact of digital technology on changing consumer behaviours

Conceptual framework of market-shaping strategies.

Status Games: Market Driving through Social Influence in the U.S.

Critical factors influencing the adoption of digital marketing

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A systematic literature review towards a conceptual framework for

Conceptual framework of market-shaping strategies.

Demographic determinants of mobile marketing technology adoption