Cuup is using video conference-based bra fittings to drive sales - Glossy
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Two-year-old DTC lingerie company Cuup thinks it has the answer to helping customers find their perfect bra. Rather than relying on a ton of data, technology and fit quizzes, the company is turning to one-on-one video chats and its team of "fit therapists” to solve some women’s biggest fit problems.
ThirdLove updated its fit quiz to increase sales in more
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