Does Lululemon need a teen strategy? - RetailWire

According to a new survey, the Lululemon reached the number two favorite apparel brand spot behind Nike, moving ahead of American Eagle Outfitters, Pacific Sunwear and Adidas. Should Lululemon adjust its marketing strategy to capitalize on its newfound popularity with teens?

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lululemon's First-of-its-Kind Women's Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records