Don't believe the hype

O mundo do marketing tem passado por uma fase conturbada na qual existe muito esforço para desdizer o que foi dito com base em análises incompletas, superficiais e repletas de vieses. É fundamental ter um olhar fresco, mas a paixão pelo novo não pode significar uma imediata negação do velho.

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Don't Believe The Hype

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Don't Believe The Hype

Don't believe the hype

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