6 Tips for Developing Effective Limited Editions

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Developing limited editions that spend time with your consumers is fun for most creatives. Clients are often a lot more relaxed with what can and cannot be done and for the brands they manage it is a constant opportunity to explore new ways to create experiences. In trying to create real engagement with an audience or creating some excitement and entertainment for consumers—brands are going extremely far with their executions, sometimes however, with rather limited results.